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Use the headline and this short paragraph to immediately communicate your product's unique selling point.
Use this text section to explain the number 1 problem or frustration that your product or service will help your customer solve. Think about what makes them suffer the most, that you can help them with.
Keep this section short and to the point. And use text highlights such as this one, to add some visual variety and emphasize important statements.
Keep in mind that even if you use a video as your main sales tool, not all visitors will watch it. Don't hesitate to repeat important points from the video in your written copy on the page as well.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget nunc id leo tempus laoreet ut eget dui. Integer iaculis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget nunc id leo tempus laoreet ut eget dui. Integer iaculis.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget nunc id leo tempus laoreet ut eget dui. Integer iaculis.
Okay, that sounds good, but will this really work for you? Here's how you can apply this to your life in just 3 steps:
1
Show a screenshot or clip and describe in simple terms what the user will do and what the result will be.
2
Show a screenshot or clip and describe in simple terms what the user will do and what the result will be.
3
Show a screenshot or clip and describe in simple terms what the user will do and what the result will be.
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Jane Doe - CEO of ACME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget nunc id leo tempus laoreet ut eget dui. Integer iaculis.
Jane Doe - CEO of ACME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget nunc id leo tempus laoreet ut eget dui. Integer iaculis.
Jane Doe - CEO of ACME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris eget nunc id leo tempus laoreet ut eget dui. Integer iaculis.
In this section, show a visual representation of your product and describe exactly what your visitor will get if they purchase. Is the product delivered digitally? Does it include support? Are there any bonuses? Describe everything here.
5 Simple Steps to...
Boost Your Website's Conversion Rate
Text sections are universally useful on a sales page. You can re-use them again and again whenever you need to explain something in more detail, add some storytelling elements or highlight important features and benefits of your offer.
Just make sure to avoid the "wall of text" look that you get when you have a lot of uninterrupted, unformatted text. Break things up with headings, images, dividers etc.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
John Doe
UI/UX Designer
100%
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